Blog · For gyms · pricing, comparisons
Zen Planner pricing, every tier and add-on (2026)
Zen Planner Studio costs $99 to $289 a month by member count, its packages $198 to $538. Every verified tier, the add-ons and what a real school pays.
The short version: Zen Planner Studio costs $99 to $289 a month across eight member-count tiers, and buys the core system only. Essentials adds the website ($198 to $388); Ultimate adds the website and marketing automation ($348 to $538). A 150-member school that also wants the branded app pays about $517 a month on Ultimate, or $616 buying the modules one by one, as of October 2026.
The full Zen Planner tier table, verified October 2026
Most pricing round-ups stop at "from $99". Here is the actual tier table from Zen Planner's active member pricing page, for Studio and both packages. Prices count active members only, never staff or prospects:
| Actives | Studio | Essentials | Ultimate |
|---|---|---|---|
| 0-45 | $99 | $198 | $348 |
| 46-60 | $133 | $232 | $382 |
| 61-75 | $155 | $254 | $404 |
| 76-100 | $189 | $288 | $438 |
| 101-150 | $229 | $328 | $478 |
| 151-200 | $239 | $338 | $488 |
| 201-250 | $269 | $368 | $518 |
| 251+ | $289 | $388 | $538 |
An active member is anyone with a membership or who attended an event in the past month. The steps are steep at the small end, a school growing from 45 to 76 members sees its software bill nearly double before it has doubled its revenue. And the odd flat spot between 150 and 200 members ($229 to $239) means mid-sized schools get the gentlest treatment on the table.
Zen Planner's add-on modules and packages
Studio covers membership management, scheduling, billing, payroll, a standard mobile app and reporting. The rest of the product is sold two ways, as single modules or as packages, and either way this is where the bill grows.
The modules: the branded app is $39 a month, the website starts at $99 a month with SEO and lead capture, Engage, the marketing and automation suite, starts at $249 a month, and an EMV card reader is $39 a month.
The packages fold some of those in. Essentials is Studio plus the branded website, lead capture and SEO, at $99 more than Studio on every tier. Ultimate adds marketing automation and CRM, AI-written email and text campaigns, and lead and retention tools on top of Essentials, at $249 more than Studio on every tier, so on Ultimate the website costs nothing extra. Neither package lists the branded app. A third option, the New Business Bundle, is advertised from $199 a month with the website and the branded app, but Zen Planner does not publish its member tiers, so ask what it costs at your member count before counting on it.
Card processing is quoted separately (Zen Planner Payments, custom pricing), so ask for the rate alongside the package price.
Billing is month to month unless you ask for an annual contract.
What a 150-member martial arts school actually pays
Price the stack the way a real school buys it. At 150 active members, Studio is $229. Add the branded app most schools want their name on ($39), the website ($99) and Engage for the marketing automation the sales demo showed you ($249), and bought module by module the bill is $616 a month. Buy the same things as the Ultimate package, $478 at 150 members, plus the $39 app, and it is $517, about $6,204 a year. The $99 difference is the website, which Ultimate includes, so if marketing automation is on your list, ask for the package price before you sign.

The honest counterpoint: nobody is forced to buy every module. A school that already has a website and does its marketing by hand pays $268 for Studio plus the app, which is a defensible bill for two decades of martial arts pedigree and native belt testing. The trap is drift; modules get added one demo at a time, and the invoice ends up more than double the number quoted at signup.
The figures we deliberately left out of this post
Third-party pricing pages circulate numbers about Zen Planner that do not appear anywhere on its own site, including exit and data-export fees. We could not verify them, so we do not print them; a figure without a source is a rumour with a dollar sign. What we can say is that its published terms are month to month with no setup fee, which means the standard exit cost is zero. Whatever platform you choose, get data-export terms in writing before you sign, and treat any "reported" fee you read, on any blog including this one's competitors, as unconfirmed until the vendor's own page says it.
How Zen Planner pricing compares with flat-price platforms
Zen Planner's model charges for growth twice: the tier table climbs with your member count, and the modules climb with your ambition. Flat-price platforms invert that. Mat Track, for disclosure, is the one we build: $49 a month on Starter, $99 on Growth and $199 on Pro after a 7-day free trial, with the member app in every plan, automations and campaigns from Growth, and no platform transaction fees. A 150-member school pays $99 against $517 for Zen Planner's Ultimate package and app (that $517 includes a website, which Mat Track does not offer, so a school without one should add its own), and a school of up to 100 active members pays $49 against a Studio core of $99 to $189.
Context from our directory crawl for weight, not as a verdict: Zen Planner was the second most-detected platform across the 5,191 martial arts gym websites we crawled in August 2026, and the most common choice among MMA gyms. Plenty of schools are happy paying for its depth. The point of this post is narrower: know which of the two bills, core or configured, you are actually signing up for.
For the fuller product comparison, our Zen Planner alternative page covers features, switching and where Zen Planner remains the better pick. For the same pricing treatment of its biggest rival, see Gymdesk pricing explained, and for why the software bill is rarely the biggest number in gym economics, the gym member retention guide has the arithmetic. Mat Track's own pricing lives on one page at mattrackapp.com/gyms.
